Case study 2 (QUESTIONS) Prepare a 5-page report (12-point font, double spaced not including the title page or reference page) ACTIVITY/COMPETENCIES DEMONSTRATED % of Final Grade 1

Case study 2 (QUESTIONS) Prepare a 5-page report (12-point font, double spaced not including the title page or reference page) ACTIVITY/COMPETENCIES DEMONSTRATED % of Final Grade 1. Content (60%) a. Described the background of the company (Note: This section should set the context for the analysis) /15 b. Clearly stated the problem faced by WestJet and its leadership (Note: what specifically is the decision to be made within the context of the case. Ensure you specifically differentiate between the problem and its symptoms.) /10 c. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case and external sources.) /25 d. Presented recommendations (action plan) (Note: Ensure your recommendations are supported by evidence from readings and research). /10 2. Communication (25%) a. Effective use of the English language – spelling/grammar, sentence/paragraph structure, etc. /15 b. Report structure (Note: You should follow structure presented in unit 1). /5 c. Strength of introduction and conclusion. /5 3. Content (60%) a. APA Formatting (title, headings, and references) /5 b. Quality of research sources /10 Total /100