Ans1.
Correct answer is c. Below the line techniques
This method of ad is incredibly target situated. In this sort of promoting, the organizations can Customize according to the prerequisite of the objective segment.The profits on the underlying venture are better and furthermore the leads can be followed better when contrasted with the ATL exercises. Since the company is selling Niche products online , so above the line and may be offline techniques may not work well for the target customer base.

Ans 2.
Paid search marketing is an economical and versatile type of web marketing intended to associate your promotions with searchers effectively looking for what you give. The most brilliant paid search marketing campaigns are pay-per-snap, or PPC campaigns, and the rationale behind them can be summed up essentially: you offer for advertisement situation in a search motor's supported connections for catchphrases identified with your business, at that point you pay the search motor a little charge for each click.
Correct answer is option d. All of the options mentioned.

Ans3.
Correct answer is option d. None. All the options mentioned are components of strategic digital marketing initiative.