One of the best strategies to enter the global markets for a small 100 person company manufacturing dog collars would be social media. I believe social media offers a lot positives to help grow and prosper a small company wanting to achieve huge success. The cost of creating a social media post on the likes of instagram, twitter, and facebook is free. Consumers like myself are always on social media, all it could take is a cute picture of a dog wearing a special dog collar to grab peoples attention. Social media also makes it very easy to engage with the consumers, with comments abd direct messages. This helps bring a personal connection between the consumer and the company.The company could also pay people with a following to post a sponsor by them. I believe there are many ways social media on its own could help bring traction to a small 100 person company. It is very cost efficient, while also bringing attention towards the product being sold. It does not take much to catch a consumers eye