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If it helps...

CONnotation is how the word feels in casual CONversation, and DEnotation means the DEfinition. So, if I say "I am hot" - the denotative meaning is that my temperature has risen. However, depending on the conversation, I could be talking positively about how I look. As such, "Hot" has a positive connotation, but "balmy" does not. Consider these words that mean the same thing, but have positive and negative connotations:

Plus Sized vs. Chubby Slim vs. Scrawny Tall vs. Towering Small vs. Shrimpy