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Indicate whether the strategic effect of the following competitive move is likely to be positive (beneficial to the firm making them) or negative (harmful to the firm making them)

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Indicate whether the strategic effect of the following competitive move is likely to be positive (beneficial to the firm making them) or negative (harmful to the firm making them). Two producers of printing presses - one located in the United States and the other located in Europe - compete in the European market as Cournot quantity competitors.