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Top YouTube Statistics That Matter In 2021
  • Apr 2021
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Top YouTube Statistics That Matter In 2021

29th April 2021

Over the last few months, YouTube has seen massive growth owing to the pandemic that forced people to stay at home and check out their digital platforms regularly every day. It goes without saying that YouTube is currently the biggest video-sharing platform in 2021, and no other website is taking that position.

With over 2 billion users registered worldwide, the best part about YouTube is that it is much more than just a social media platform. People can use it for many purposes - business, marketing, community development, entertainment, etc.

Since it was first launched in 2005, YouTube has seen humongous growth with time, and today, we are going to show you that with the help of some YouTube statistics. All of these statistics are derived from trusted sources, and they are going to help you understand how big YouTube is and its growth prospect.

YouTube General Statistics

Here are some general statistics that give you a basic idea about the popularity of YouTube - 

  • YouTube is currently the second most visited website in the United States & the same goes for the entire world. It is right after Google on the list.

  • YouTube counts at least 30 million daily users and has more than 2 billion active users every month of the year.

  • The number of active YouTube channels in the world is somewhere around 38 million, and 22,000 of these channels have crossed the 1 million mark.

  • The maximum number of YouTube views happens from its mobile app. At least 70% of viewers watch YouTube from their mobile devices.

  • In 2019, it was found that more than 500 hours of video gets uploaded on YouTube every minute of the day.

  • 71% of all B2B marketing experts use a video as a part of their campaign, and 53% of them prefer using YouTube. More than 50% of marketers show interest in making new video content.

  • 2 out of every 3 consumers admitted that they have come across a brand after watching videos on YouTube. It also helped them to make the decision.

YouTube Ad and Revenue Statistics

Almost all the brands in today's time try to promote their products & services on YouTube. Due to the high rate of engagement and huge viewership on a regular basis, it is like a "gold mine" for marketers who want to attract the most attention on digital platforms. Here are some YouTube advertisement statistics - 

  • Marketers have found that at least 70% of all people have bought from a brand after checking that on YouTube.

  • YouTube ads perform a lot better than many other social media platforms. It has a 100% higher lift in purchase intent, as found out in different studies.

  • YouTube made $15.56 billion from the advertising revenue alone in the year 2021. That is more than a billion and a half of what was earned in 2020.

  • The number of channels that earn more than $100,000 grew by 40%, and there was a 50% growth of those channels which earned more than $10,000.

YouTube Growth and Users Statistics

YouTube is growing at a massive rate, faster than ever before. That is not only a "word of mouth" but can be seen clearly with the help of the statistics as well.

1. Year-on-Year growth rate of YouTube has decreased drastically between 2016 and 2021. 2016 saw a growth rate of 13%, while in 2021, the numbers are around 4.9%.

2. By 2022, there will be more than 210 million YouTube users in the United States of America. Back in 2018, the numbers were at 192 million. Hence, YouTube has the potential to add more than 18 million users during this time.

3. There has been a significant rise in the number of video content hours that have been uploaded on YouTube every 60 seconds. It has grown by 40% between the years of 2014 - 2019.

4. On average, 8 out of 10 people who are between the age of 18 - 49 years watch YouTube, whereas 90% of all Americans between 18 - 24 years watch YouTube once every day.

5. The average viewing session on YouTube lasts for at least 40 minutes, and 70% of the viewership is from mobiles.

6. It has been recorded that live streaming events have increased by 300% between March to August 2020.

YouTube Crazy Records & Incidents

Over the years, YouTube has been a crazy platform, and the fans have seen a lot of record-breaking stuff as well. Here are the statistics you should check - 

  • BTS, the famous K-Pop band, gets an average of 16 million searches on a global scale. This means people search about BTS six times per second.

  • "Baby Shark Dance" by Pinkfong is the world's most viewed video on YouTube. It currently has 8.4 billion views, and the number is increasing every day. "Despacito" is the second most viewed video on YouTube with 7.3 billion views. It has the most likes.

  • The most disliked video on YouTube is its own YouTube Rewind 2018 video. It has gathered more than 18 million dislikes from the fans over the years.

 

So here are some of the top YouTube statistics that matter in 2021. We have divided each of them into different sections so that you can check them out without too many hassles.  

Final Words - 

If you think you need to market your brand online, then YouTube is surely one of the best platforms in 2021. It has more than 2 billion users and at least 75% of all people who use the internet check YouTube. This social media platform can help your brand reach new heights and engage more customers. Create YouTube channels for your brand or service and upload engaging and informative videos after regular intervals to attract viewers.

So, what are you waiting for? Reach out to a well-known and reliable marketing team to discuss how you are going to market your brand.

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